Adding her refreshing voice to the resurgence of rhythm and blues in the country and across global charts, emerging singer Emma Cheruto released her debut EP Shift Happens on 12th March 2019 across all major streaming platforms.
The slow and groovy EP explores her impressive vocal range as she tackles complex themes of love, loss and relationship struggles. Speaking on the EP Emma said, ‘’I did the project to highlight the inescapable cycle of love. You never know if you are dealing with your everlasting love or just caught up in the cycle. The flow of the songs is symbolic, starting out with a ‘’Nice Car’’ and ending up in ‘’Circles’’. Across the 8 tracks, Emma Cheruto navigates the cycle of love expressing the passionate highs and the heartbreaking lows of relationships. The project was released alongside a Justin Mengere directed visual ‘Circles’ that intimately encapsulates the underlying theme.
The EP is a culmination of Emma’s musical efforts over the last 5 years that have seen her share the stage with celebrated acts such as Sauti Sol, Blinky Bill, Muthoni Drummer Queen and Kwesta (ZA) to performing at major shows and festivals like Africa Nouveau, Motown in Nairobi, Aretha Tribute and Jamhuri Festival among others. Her collaborations on ‘’Falling‘’ with Suzziah and ‘’Boy’’ by Mbithi in 2019 offered a glimpse into the sassy singer ahead of the release. With Shift Happens, Emma is on point with a debut that is a timely contemplation of sexual politics and emotional availability.