Kenya’s top boy band Sauti Sol used the hype created by their latest single Extravaganza to launch their music label, Sol Generation Records.
Sauti Sol featured Bensoul, Nviiri the Storyteller,Crystal Asige and Kaskazini intheir trending hit. Extravaganza is an infectious song done on rhumba instrumentals with a sprinkle of golden oldies. Acclaimed guitarist Polycarp Fancy Fingers and Yvan Kwizera on the bass brings out the feeling of a true oldie rhumba hit. Nostalgic.
Sauti Sol used the song to unveil artistes signed to their new record label. What a rich menu full of singers!
And the way the signees have been introduced at the beginning of every verse is fresh without breaking the melody of the song. This may as well end up being a song for the ages.
In terms of the video, the intro with Nairobi in the night time before they cut to the bar scene where the song is staged looked very scenic.
The Kaunda suits worn by the artistes remind one of an era gone by but at least they have a modern and stylish touch, unlike what our folks would have worn.
The video might have been sponsored by EABL as evidenced in the opening shot. A bartender carrying beer mugs filled with the brew and what looks like bottles of one of the brand behind the mugs.
All in all, Sauti Sol have launched their record label in a style that sets the bar for others looking to do the same.
Sauti Sol released their debut studio album Mwanzo on 1 November 2008, to critical acclaim. Their second studio album, Sol Filosofia, was released on 25 February 2011, earning the group a number of accolades and nominations in the process. On 18 June 2012, the band released a self-titled extended play in collaboration with South African rapper and record producer Spoek Mathambo. Their third studio album, titled Live and Die in Afrika, released online on 21 November 2015, was available to Sauti Sol fans globally for free download for 48 hours as an early Christmas present. The album was released under their imprint label Sauti Sol Entertainment as a self-produced work by Sauti Sol. A total of 400,000 downloads were made during the free download period.
Enjoy Sauti Sol’s Extravaganza below…