Subira, based on an award-winning 2007 short film turned to a feature-length drama, premieres on Emirates award-winning inflight entertainment system, ice, this month.
‘Subira’, directed by Ravneet Sippy Chadha, tells a story of a young girl from Lamu, who loves swimming and fishing with her father, but after he dies in a boating accident, she is conformed to her mother’s traditional upbringing. The movie stars Brenda Wairimu, Tirath Padam, Nice Githinji and Melvin Alusa.
Including Subira, passengers travelling on Emirates can choose from over 4,500 channels of movies, TV programmes, music and podcasts. Last year, Emirates elevated the inflight entertainment experience by introducing a playlist synching function on its Emirates App. This enables customers to browse the extensive content on offer, create personalised playlists ahead of their flight, and sync it to their seats once on board their flight. In 2019, more than 180,000 unique playlists were created.
In 2019, ice won the third consecutive award for Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles, USA. This winning streak has been due to its continual innovations in inflight entertainment, setting the benchmark for customer experience. The airline has been at the forefront of the industry from being the first airline to install TV screens in every seat in 1992.